Facebook has just introduced a new monetization method for video makers called music income sharing. This feature allows the creator to get a part of the income from a long video where they have used licensed music. Another part of income is also given to the holder of music and meta rights. This allows all parties involved in the video to be paid for it.
In order for video creators to meet the requirements to share music income, they must meet Facebook monetization feasibility standards and meet the requirements for advertising in flow. Video content itself needs to follow monetization policies, community standards, and music guidelines. This video also needs to have a visual element and cannot only rely on music itself.
Previously, video makers would only be demonstrated if licensed music was detected in their content. This is how almost all social media platforms are currently operating, so Facebook is the first to get out of the model.
How to share music income
Sharing music income allows the maker to continue to be paid even in video using licensed music, but there are many requirements to be met before the Creator can be paid for video. In addition to what was mentioned earlier, the creator also needs to ensure the song they use is eligible to share music income. Facebook has provided a music catalog in their creator studio that can be used for this. The creator can still use songs that are not on this list, but they need to be reviewed before they can meet the requirements for monetization, and need to harmonize with intellectual property policies. If the video meets the requirements, the creator will get 20% income for that.
This feature has begun today, so video makers can immediately utilize the distribution of music income. It is planned to be released globally, but for now, this Facebook Creator feature will be monetized with advertisements in the flow in video in the United States.